Studio CoreFundamentals (1)
Studio Owner Summit (SOS)
Studio Owner Summit
May 12-14, 2016
Hotel Preston
Nashville, Tennessee

Are you a pole studio owner looking to further your business and connect with others who can relate to the joys and struggles of owning your own studio? As part of MPDA weekend, plan to attend the second annual Studio Owner Summit (SOS) at the Hotel Preston in Nashville on Friday and Saturday, May 13-14, 2016. 

SOS brings together pole studio owners from across the US and Canada for two days of learning, fun and networking, with interactive, professional presentations from experts both within and outside of the pole industry on topics like marketing, financial management, employee development and business planning. The two days will feature chances for you to learn from the best owners in the industry, as well as round-table discussions and sessions from pros who can help your small business succeed with content designed exclusively for SOS.

- All learning seminars, group sessions and activities 
- Breakfast and lunch on Friday and Saturday (with consideration given for dietary restrictions)
- One general admission ticket to the Miss Pole Dance America competition, happening at Marathon Music Works on the evening of May 14
- An invitation to the pre-conference mixer at The Chrome Bar on Thursday, May 12


Thursday, May 12 
Pre-conference event
5-7 p.m.
The Chrome Bar
Networking mixer

Friday, May 13
Summit Day One
8 a.m.-5 p.m.
Hotel Preston
General session

Saturday, May 14
Summit Day Two
8 a.m.-3 p.m.
Hotel Preston
General session
The Chrome Bar Mixer: Alethea Austin's The Chrome Bar
Ever dreamed of partying at the sexiest pole studio in the US? Join us for SOS, and you're invited to an exclusive networking event at Alethea Austin's The Chrome Bar. Check out the studio space, network with other studio owners, and mingle with the one and only Alethea Austin as we kick off the event on the evening of Thursday, May 12!
Studio Core Fundamentals w/ Body & Pole
Join Lian Tal Lebret, owner of Body & Pole NYC, and the leaders of elevatED Consulting, as they present Studio Core Fundamentals. You'll delve into the must-know basics of owning your own studio, from marketing and class programming, to finance and human resources, in this full-day intensive workshop. Learn from the most successful and well-known studio in the US, in this SOS-exclusive seminar.
You'll walk out with tips, tricks and an awesome to-do list to help take your business to the next level. 
Part One:
o Marketing strategies for pole and aerial studios
o Managing your finances – creating financial projections, budgeting strategies, and analyzing your reports for smart decision making practices. 
Part Two:
o Best HR practices – hiring and firing employees, and finding, creating and keeping talent. 
o Studio programming – analyzing and maximizing your class schedule, and recognizing pitfalls and potential for better choices.
o Q&A  
Digital Marketing and Social Media w/ Girlilla Marketing
Day 2 will feature a social media and digital marketing workshop from Girlilla Marketing, a strategic marketing agency that manages their clients' brands everywhere they live online. They will help you own your digital presence and audience, cut through the online clutter and connect with your consumers. Girlilla is a woman-owned agency whose clients include Nickelback, Zac Brown Band, Darius Rucker and Chris & Liam Hemsworth! Presenters Ashley Alexander and Stevie Escoto are PROS in the music, marketing and social media scene; they are ready to share their knowledge and answer all of your questions. 
Optimizing Business Operations 
Leroy Cunningham, a small business specialist from the Tennessee Small Business Development Center, will lead an in-depth learning session focused on optimizing your business operations, from productivity and promotion to people and performance. In this 90-minute seminar, you’ll learn about operational excellence and improving your finances and cash flow, as well as managing employees and low-cost marketing for your small business. This presenter was a big hit in 2015; don't miss your chance to hear from him again or for the first time! For more than 30 years, the Tennessee Small Business Development Center network has been empowering small business owners, entrepreneurs and individuals with a business idea to innovate new products and services that compete in the global marketplace. More than 100,000 businesses have received assistance from this important organization.
Maximizing Marketing & Automation Opportunities through MINDBODY
Did you know it's 6-9 times more expensive to gain a new client than it is to retain the clients you already have Bring your laptop for this interactive workshop and learn how to maximize client retention using the most popular registration platform in the industry, MINDBODY. Clarissa Pierro, MINDBODY Software Specialist and owner of Zensual Dance Fitness, will cover the following topics:

o Maximizing the marketing data available in your platforms. We’ll cover reports, auto emails, client indexes and more, and you’ll learn how to turn this data into dollars.
o Setting up and using the new Accelerated dashboard to maximize your sales opportunities through automation.
o Using the new MINDBODY app to get new clients and measure your activity in the new client acquisition dashboard. Learn how to leverage reviews, intro offers and gift certificate offers, and how to tie in your app both on your website and in your studio.
o Using MINDBODY to improve programming and client loyalty on a custom-branded app.
o Conducting a five-point check of your website, going through your own website and reviewing your purchasing opportunities.
SOS is hosted by Ivonne Furneaux, 15-year corporate communications veteran and founder & president of Polarity PR, a consulting firm dedicated to public relations and events for the pole dance industry. Contact Ivonne with questions about SOS at 

SOS Registration Fee: $499

*Please note that this event is non-refundable and is designed for new or seasoned studio owners looking to learn and connect. Please do not register if you are thinking of opening a studio, but do not yet own one. Sessions and discussions are all designed for those who are already in business.

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Register for SOS 2016